Broadcom

Vice President Product Marketing, Sr. Director Product Marketing, Sr. PLM

October 2000 - May 2014

• Responsible for StrataXGS Ethernet switching and Custom IC ASIC product management

• Created a $1B revenue 30% OI; dominant market share switch silicon franchise over 10 years

• Set SAM expansion strategy for StrataXGS from Enterprise to Data Center and Service Provider

  • Defined Tomahawk and Trident roadmap; most highly deployed DC TOR / Spine

  • Created WhiteBox switch market

    • Winning Google, Amazon, Microsoft, Facebook, Baidu, Alibaba, Tencent...

  • Drove transition in service provider networks from embedded ATM to Ethernet fabrics

    • Focused on China as growth market; winning dominant market share

• Led investment in LVL7 software, Observing member of LVL7 Board of Directors

  • Leveraged partnership to expand SAM and acquired LVL7

• Led investment in data center startup equipment manufacturer, BNT

  • Held position of observing member of Board of Directors; BNT Acquired by IBM

• Led Broadcom investment in TiMetra (Alcatel / Nokia)

  • Created $40M / year ASIC business